Connect to your audiences digitally using improved SEO techniques and methodology with Website Krafters.
When you are a busy business owner, you don’t have time to manage all your social media platforms such as — Facebook, Twitter, LinkedIn, YouTube, Flickr, Pinterest, Instagram, and blogs. We found that it’s better to use fewer channels well than to stretch yourself thin trying to maintain a presence on every social network. And it’s typically better to outsource your social media strategy and execution to a capable agency like Branding Innovation. It takes a lot of time, effort and expertise to know what social media channels to focus on to produce a measurable Return on Investment (ROI). We work with clients to craft a social media strategy tailored specifically to their business, brand and goals. Social media should work in tandem with your other digital, as well as traditional marketing strategies.
First we develop a list of goals, whether it is promoting your products, highlighting your services, creating brand awareness, or gaining followers. We focus on the goals that will have the greatest impact on your business.
Next we develop a strategy with measurable goals and objectives so we can determine whether we are reaching our identified goals and objectives on a monthly basis. We focus on metrics such as leads generated, web referrals, and conversion rate. For example, if you are running an Instagram campaign sharing photos that communicate your company culture, the metric for success is at least 30 likes and five comments for each photo.
Next we develop a design brief to make sure the verbiage, images, infographics and video that we use in our campaigns reflect our client’s brand personality. That starts with the social media profiles, making sure they are consistent, optimized and looking professional and very appealing. And it extends to every post that we make.
Then we create a social media calendar that guides our activity. We post on your social media channels like clockwork with interesting and beautiful content that is designed to achieve our goals. However, it takes more than just posting items on your social media channels to keep your customers engaged. The key is to interact with followers by answering their questions, addressing their needs, and showing them appreciation. Our social media team will keep your followers engaged to help build and maintain brand loyalty and customer satisfaction.
HOW DOES IT WORK? First we develop a list of goals, whether it is promoting your products, highlighting your services, creating brand awareness, or gaining followers. We focus on the goals that will have the greatest impact on your business. Next we develop a strategy with measurable goals and objectives so we can determine whether we are reaching our identified goals and objectives on a monthly basis. We focus on metrics such as leads generated, web referrals, and conversion rate. For example, if you are running an Instagram campaign sharing photos that communicate your company culture, the metric for success is at least 30 likes and five comments for each photo. Next we develop a design brief to make sure the verbiage, images, infographics and video that we use in our campaigns reflect our client’s brand personality. That starts with the social media profiles, making sure they are consistent, optimized and looking professional and very appealing. And it extends to every post that we make. Then we create a social media calendar that guides our activity. We post on your social media channels like clockwork with interesting and beautiful content that is designed to achieve our goals. However, it takes more than just posting items on your social media channels to keep your customers engaged. The key is to interact with followers by answering their questions, addressing their needs, and showing them appreciation. Our social media team will keep your followers engaged to help build and maintain brand loyalty and customer satisfaction. Last we measure our posts based on our pre-determined metrics and report back to our clients on a monthly basis on the effectiveness of their campaigns. It is an iterative process and we have found that some campaigns hit the mark 100% of the time and others need to be worked out over time based on the analytics. Our highly attentive Social Media team takes the key learnings and adjusts your social media strategy every month to help you achieve your goals.
The Website Krafters team delivered my website exactly how I wanted. Kudos to the team for providing me with a great product in a limited time. They regularly updated me about the progress of my project, so I knew how things were during the entire process.
In addition to that, the team was always positive towards my suggestions and offered minor changes without extra charges. So, I loved the overall experience of working with these guys
These guys are amazing. I wanted a unique logo for my furniture business, and they offered me many great options. Thank you, Website Krafters. They've been exceptionally professional, comprehensive, and competent while working on our project.
This resulted in an attractive logo that effectively encapsulates my brand's vision through the creative spin they've put on it. Thankful to have worked with them.
The people at Website Krafters are true web design professionals in every aspect. They would always listen to my needs, offer suitable options, and provide me with timely updates. Due to this professionalism, I'm more than glad to have done business with them.
Today, my new website has everything I wanted. So, I've already recommended the Website Krafters team to friends in my business circle. I hope to work with you again.
After I got an eCommerce site from Website Krafters, my business started booming—10/10 for their dedication. I can't appreciate them more. While building our new website, they ensured that the customer service was prompt and that the services provided were well documented.
We're impressed with the work they've done for us. So, whenever we see someone in need of a new website, we recommend Website Krafters for the most refined services.
